Carnegie acted as financial advisor to Tidnings AB Marieberg, a wholly-owned subsidiary of Bonnier News Group AB, in the recommended public offer to the shareholders in Readly to acquire all outstanding shares in Readly at a price of SEK 14.40 per share.
Bonnier News Group is the largest news media company in the Nordics with a total revenue of about SEK 10 billion and more than 2 million subscribers. Readly offers a digital subscription service in the market for digital magazines with content from third-party publishers. The subscription model is what is referred to as an “all-you-can-read” service, meaning that for a fixed monthly fee, Readly’s subscribers get unlimited access to over 7,500 national and international magazines and newspapers.