Carnegie acted as exclusive financial adviser to the owners of Unisport
Carnegie advised the owners of Unisport in the divestment of the company to Nordic Capital, the owner of SPORTMASTER, Denmark’s leading chain of sporting goods retailers.
Unisport holds a broad lifestyle offering for football enthusiasts, with football apparel, footwear and equipment from all the major brands. It has successfully established a media partner strategy with its key suppliers, which inspires football obsessed teens, educates them on product innovations and in parallel strengthens the supplier and Unisport brands.
Unisport has successfully extended its Danish online presence to Norway, Sweden, Finland, the Netherlands and through a global English website, to serve customers and suppliers in the rest of Europe. The company is headquartered in Copenhagen and has 80 employees.